I have been blogging for about 10 years now, so I’m kind of a relic in this industry, but even still, I love learning new skills and taking courses because I always take something away from the experience.
But to be honest, as with a lot of the online programs I’ve invested time and money into, many of them are, well… not very good. If you’re a blogger, you know that a lot of the online tactical stuff is pretty easy to figure out with a quick Google search, so when you realize the $300 program you just bought is something Alexa could have answered free of charge, it’s really discouraging.
However, there’s a lot to blogging that’s nuanced and strategic and not as obvious as you might expect. For example, have you considered…
- What voice do you write from? (i.e. are you an expert, a sherpa or a journalist?)
- Where your audience is in their transformation journey?
- What you’re actually doing to help your audience go from point A to point B?
If you’re not thinking about these things, you should be. Unless of course, your only objective is to share what you ate for lunch. No judgment if that’s your jam, but if you’re looking to make money from your blog, you better be clear what your value is to your reader, and what you’re doing to solve their specific problems.
If that seems a little daunting (<-um, yes) then I highly recommend you take a look at JetFuel, a blogging course that’s designed to help you get clarity on what you’re doing, gain some traction and ultimately grow your blog.
Why Jetfuel it’s different
What I loved about this course is that it really walks you through the big picture strategy behind your blog. Why you’re writing, who you’re trying to help, and how you’re helping them. This is a critical step so many bloggers miss and they end up with content that doesn’t resonate with anyone. I admit, I have struggled with this problem for years.
How Jetfuel helped me
I have so much more clarity on who I’m writing for, but more importantly, who I am as a writer! For example, I have two blogs: this one, and another one that’s fitness related. Given my growing list of credentials in the fitness space, I now confidently and consistently write from an expert’s voice on that blog. Now my readers come to my website and they know what to expect – tips, how-to’s, tutorials and recommendations. But this website is completely different. I’m still wrapping my head around the world of location-independence, side-hustles, smart saving/spending, and minimalism. My voice is completely different on this site, and I speak as someone just sharing what they’re learning on their own journey. I would never have had that perspective and ability to be consistent if I hadn’t taken this course.
And why do you need to know who you are as a writer? So that your readers can come to know, like and trust you and that builds engagement, longevity, and growth.
The other big thing this course helped answer for me is the question about how personal to be. I’ve found that over the last 10 years, blogging has become less personal and more instructional and commercial. While that can be helpful, it’s missing the personal element. Blogs are stories. They’re as unique as the writer and no two blogs should be the same, even if they’re covering the same exact niche. Blogging is human and I love how Jillian advocates the combination of being insanely useful, yet bringing your unique self to your writing to attract your true fans. Clearly, she knows what she’s talking about, because one of the things that makes this experience stand out, is her personality (which is awesome) and her insanely useful content.
What you will learn in this course
- Your avatar (audience), the transformation you’re offering and the roadmap to your reader’s success.
- You’re going to learn how to be appropriately unique and vulnerable
- You’ll work through some tactical stuff like building an editorial calendar, setting up an automated email process and crafting a good About page (something that is SO hard to do).
- You will also learn how to test and scale ideas for monetization and growth, which is really key to gaining traction and sticking with your blog for the long term.
What you won’t learn in this course
If you’re looking to learn about social media strategies, specific steps to monetization or how to start an affiliate program, keep looking! You won’t find that here. You will, however, learn how to approach someone about doing guest posting in a way that doesn’t make you look like a jerk (<-key to making bloggy friends!).
Who this course is perfect for
I won’t say it’s perfect for everyone because no course is, but both new and seasoned bloggers can gain a lot from the program if you think you’re missing the groundwork about who you are as a writer and the value you bring to your readers and their transformation journey. If you have never even considered that your readers are looking for a transformation, then you REALLY need this course. For once you have that foundational piece in place, it makes your writing SO MUCH EASIER. So if you struggle with this, then it’s a great investment.
However, if you’re a new or seasoned blogger who has taken the time to think through these elements already, then you probably won’t gain as much from this program. But I suspect most of us could use this kind of coaching, even if it’s been a while and you need to look at your mission and vision again.
Is it a long and boring and is there lots of work involved?
No, the videos are short, you can speed them up to get through them faster if you want, and there’s a handout with most of the modules, but they aren’t overwhelming. I watched the videos and took notes in Evernote so I would have them to refer back to, but the handouts are well designed and easy to use as well if you like something to print out.
Is it expensive?
Nope, it’s only $97 which is much cheaper than a lot of programs I have come across and even paid for in the past. Better yet, you can get a 20% discount with the code “Happy” if you buy the program with my link in the next two weeks (from the time of this posting). But even without the extra $20 off, it’s a really good investment in yourself, your business and your readers.
Extra bonus – Jillian asks some pretty thought-provoking questions that actually forced me to think about the moments in my life that shaped me as a person. I wasn’t expecting that, and I’m sure it wasn’t intended to be so deep, but I got more than just blog clarity from this course. It also gave me a better understanding of myself and why I am the way I am. Who knew it would be cheap therapy as well 🙂